Bluebells from Zazzle.com

Bluebells from Zazzle.com.

Here is my latest addition to my gallery on Zazzle.

Bluebells by celtxian
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Persistance pays off!

The biggest problem with sites like Zazzle is the temptation to give up. The ste is now so vast that unless you have hundreds (if not thousands) of products in your gallery it can take a while to start to see sales.

As I have said elsewhere, you do need to add products regularly and you need several hundred to really have a profile and a chance of folk coming across your products. I would say that perhaps the most important thing to remember though is quality. Its far better to have fewer products that are high quality than lots that are low quality.

Persistance is important too…. keep adding good quality products and eventually you will start to see sales. Yes, you may see sales even with low quantities of products (my daughter has a few sales even though she has a low number of products – they just happen to be really cute!). The best way to see sales grow though is keep adding quality products at a regular rate and they will come.

Visits to my gallery are now over 77,000 and I have had over 750 sales (that’s a conversion rate of @ 1%, about average I would guess based on ecommerce sites elsewhere). I currently have just over 2000 products and try to add news on a regular basis though it does go in phases according to how creative I am feeling at the time!

Here is my latest sale:

Chimpanzee – Postcard by celtxian
Browse other Zoo Postcards

Let there be light cards from Zazzle.com

Let there be light by celtxian
Learn how to sell my art online for free at Zazzle

Swan Greeting Cards from Zazzle.com

Here is my latest product added to Zazzle! Its a lovely image (if I do say so myself!) of a swan at our local nature reserve. The sun was setting and so there are nice warm golden tones. Hope you like it.

Swan by celtxian
Browse Swan Cards

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Zazzle Top Tip No. 5

Here  is another tip for selling your products on Zazzle – add your design to matching products. So, if you design a tie, add it to other items of clothing such as T-Shirts, hats, shoes and Polos. If you design a stamp, add it to cards, posters, prints and profile cards. If you are designing for business customers, you may want to add your design to mouse-pads, keychains, rack cards, profile cards, mugs, bags and the like. Don’t forget to add it the various sizes too or at the very least make your products customisable.

Try and imagine what your potential customer would think like and make your products fit.. remembering to use the highest quality images and designs, as well as leaving space for them to add their own text and image(s).

Check out the hottest T-shirts on Zazzle right now!

Basic customization of your Zazzle Gallery

The standard templates that come with your Zazzle gallery are ok but if you want to stand out from the crowd you need to customize your gallery. However, this is quite easy and just a few easy steps can instantly transform your site. Here’s how:

Step 1:

Near the top of your gallery’s home page, to the right of your gallery’s title,  you will see a link that says “Manage my store” (see picture).

Customize your Zazzle Gallery step 1

Click on this and you will then be at the next step… almost there!

Step 2:

Customize your Zazzle Gallery step 2

Now there are two places you can click here, either one achieves the same end, so go ahead and click on either (‘appearance’ or ‘Go edit your appearance’. This takes you to step 3.

Step 3:

Customize your Zazzle Gallery Step 3

Now, first let me point out a couple of important things here. First, you will see I have highlighted an option that, if you are a novice, you should avoid, and that is the ‘Advanced Store Customization’ option. Unless you are an expert at XHTML and CSS then do not use this option. Doing so could mess up your store completely!

Secondly, the importanrt step here is to change from using a theme to using your own image in the header. So, firstly, click on the option at the top left to ‘Creat a custom look’. This will then allow you to change the ‘Store Header Image’ (see my screen-shot above).

By clicking on the highlighted link you will then have the option to use an image you have already uploaded to Zazzle or to upload one from your pc. Once you have done all this, the thumbnail will change to reflect your image and you will be able to decide if it looks ok. If  not, then click on the ‘Change image’ link and choose again.

Once happy with your choice, click on SAVE CHANGES at the bottom right (yellow button) and once this step is completed you can then return to your gallery homepage. (You will see a message at the top of the page after saving your changes and that’s the signal that its safe to go ahead and leave the editing page).

That’s all folks, you have successfully changed the appearance of your site. Later tutorials will cover further customization.

Now more than 22,000 page views and 300 sales!

My Zazzle gallery has now seen over  22,000 page views and 300 sales!, something I never dreamed of achieving! Thank you everyone who has visited my gallery to make this possible, and especially everyone who has made a purchase.

To what do I owe this success? Well, that’s difficult to know, but I suspect that it has something to do with the following:

1. Adding products on a regular basis

2. Changing the look of my gallery on a regular basis, sometimes several times a day

3. Joining fan clubs on a regular basis – these day, everyone who leaves a comment gets me as a new fan!

4. Leaving comments often and not just about the product but general ‘chit chat’ as we Brits say – just being friendly

So, my advice is, if you too want to see your page impressions in the thousands, follow these tips and you too should experience the excitement of watching your total increase on a daily basis.

Steven

My best-selling design on Zazzle!

Here is my best-selling design on Zazzle. So far I have sold $1,352.45 worth of postage stamps with this design (that’s sales, not profits BTW.. profit margin is from 10% and upwards… you decide when you have a gallery). Remember too, its possible to customize each design on Zazzle, so here you could, for example, add the text “LOVE” to the design.

Pink Roses |
by

celtxian

Get this custom stamp
at Zazzle

Welcome to the Gallery of the Soul’s Enlightenment Blog

Welcome to the Gallery of Soul’s Enlightenment Blog. This blog is dedicated to my Zazzle gallery. Here you will find examples of my art which is available for purchase via Zazzle.

I will also share tips and advice for anyone who is thinking of having a Zazzle gallery or already has one and is looking for tips.

Feel free to comment and share your tips too and links to your own Zazzle gallery. Comments are public and I will only delete ones that contain explicit material or use racist or insulting language. So, as long as you play nice we’ll get along just fine!

Steve